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CSRegulatory Tech

Treda

Making the EU AI Act accessible

01Challenge

What they needed

The EU AI Act is 100+ pages of regulation. Companies running AI systems need to classify risk, run conformity assessments, and file incident reports — but the tooling doesn't exist yet. Treda needed a brand that makes compliance feel approachable, not intimidating.

02Approach

What we did

We positioned Treda as 'the registrar's office' for AI compliance. Built the brand identity around clarity and order. Developed the full site with an interactive risk classifier. Created a content series breaking down each EU AI Act article into actionable guides, driving organic traffic from compliance teams across Europe.

03Metrics

By the numbers

10 weeks
Timeline
1,800+ monthly organic visitors within 3 months
Traffic
3.8% visitor-to-trial conversion rate
Conversion
120+ risk classifications completed in first month
Signups

04Results

What we delivered

  • Brand identity — regulatory positioning with approachable design
  • Interactive EU AI Act risk classification tool
  • Content series — 12 articles, 45K+ combined reads
  • Google Ads campaign — 180K impressions, $3.10 CPC
Brand IdentityWeb DevelopmentGrowth Marketing

05Next

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