01Challenge
What they needed
The EU AI Act is 100+ pages of regulation. Companies running AI systems need to classify risk, run conformity assessments, and file incident reports — but the tooling doesn't exist yet. Treda needed a brand that makes compliance feel approachable, not intimidating.
02Approach
What we did
We positioned Treda as 'the registrar's office' for AI compliance. Built the brand identity around clarity and order. Developed the full site with an interactive risk classifier. Created a content series breaking down each EU AI Act article into actionable guides, driving organic traffic from compliance teams across Europe.
03Metrics
By the numbers
04Results
What we delivered
- Brand identity — regulatory positioning with approachable design
- Interactive EU AI Act risk classification tool
- Content series — 12 articles, 45K+ combined reads
- Google Ads campaign — 180K impressions, $3.10 CPC
Brand IdentityWeb DevelopmentGrowth Marketing
05Next
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