01Challenge
What they needed
ProofKit is a testimonial widget — collect customer quotes and embed a wall of love with one line of code. The market has expensive alternatives. ProofKit needed to launch fast with a clear value prop: unlimited spaces, flat pricing, featherweight embeds.
02Approach
What we did
Built the full product from scratch — widget system, collection forms, moderation dashboard, embed renderer. Designed a brand that feels indie and trustworthy. Launched on Product Hunt, Twitter, and indie hacker communities. Ran a creator campaign with productivity YouTubers.
03Metrics
By the numbers
04Results
What we delivered
- Full SaaS product — widget, dashboard, embed system
- Product Hunt launch — #3 Product of the Day
- Creator campaign — 15 YouTubers, 340K+ combined views
- Twitter launch thread — 12K impressions, 180+ signups
Product DevelopmentBrand IdentityInfluencer Marketing
05Next
Want results like these?
One form, one team. Tell us what you're building.