01Challenge
What they needed
Obsync solves a problem every AI engineer faces: 'why did my RAG pipeline hallucinate?' The product traces every retrieval, score, and generation. But developer tools live or die by their documentation and onboarding. The brand needed to feel technical without being confusing.
02Approach
What we did
We built a developer-focused identity — clean, fast, no marketing fluff. The site leads with a working trace visualization: see exactly how the product works before signing up. Ran targeted campaigns on Twitter/X and dev communities. Content strategy focused on technical tutorials and comparison pages.
03Metrics
By the numbers
04Results
What we delivered
- Developer-focused brand identity and design system
- Marketing site with live trace visualization demo
- Twitter/X campaign — 890K impressions, $1.90 CPC
- Technical content series — 8 tutorials, 22K+ reads
Brand IdentityWeb DevelopmentSocial Media
05Next
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