Skip to main content
AYIRA
← All case studies

CSDeveloper Tools

Obsync

Developer-first brand for RAG observability

01Challenge

What they needed

Obsync solves a problem every AI engineer faces: 'why did my RAG pipeline hallucinate?' The product traces every retrieval, score, and generation. But developer tools live or die by their documentation and onboarding. The brand needed to feel technical without being confusing.

02Approach

What we did

We built a developer-focused identity — clean, fast, no marketing fluff. The site leads with a working trace visualization: see exactly how the product works before signing up. Ran targeted campaigns on Twitter/X and dev communities. Content strategy focused on technical tutorials and comparison pages.

03Metrics

By the numbers

6 weeks
Timeline
3,200+ monthly organic visitors within 2 months
Traffic
5.1% visitor-to-signup conversion rate
Conversion
280+ developers onboarded in first quarter
Signups

04Results

What we delivered

  • Developer-focused brand identity and design system
  • Marketing site with live trace visualization demo
  • Twitter/X campaign — 890K impressions, $1.90 CPC
  • Technical content series — 8 tutorials, 22K+ reads
Brand IdentityWeb DevelopmentSocial Media

05Next

Want results like these?

One form, one team. Tell us what you're building.

Start a brief